For a sports branding agency, the number of stakeholders involved can be daunting. Beyond the emotional quotient inherent within the sporting world, there is an entire gamut of leagues, teams, athletes, cities, countries and yet other organizations that host sporting events. At Elephant, our motivation is to create and further, maximize business value for all partners involved in the sports domain – be it conducting an event, reviving a line of sports goods or launching new sportswear. All of these are aimed towards reaching the organic, long-term goals of creating a loyal fandom and gaining sponsorships/endorsements to create a robust sports business. 

The culture of sports doesn’t simply take organizational, or sponsor-based culture into account. In fact, that might even be minimal if we are to gauge the impact that cities, countries, and even sporting personalities have when it comes to developing a fandom of loyal, die-hard fans.